Following both her father and grandfather into the business her knowledge comes from both sides of the counter. Her career has been forged over 20 years and includes venerable companies such as Braunstein, Aurafin/Richline, The Aaron Group, Verigold Jewelry and JBDM Diamond. Her business partnerships span the top retailers across North America and include Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Belk, Macy’s, Helzberg, off price luxury retailers, the TV shopping channels, online retailers and catalogue.
Holly’s favorite product achievement was the creation of The Alexandra Gem Collection for JC Penney, introducing a mix of fine gemstones, precious metals and crystal, revolutionizing the industry and pioneering the acceptance of mixing fine and fashion materials! Other notable achievements include the creation of the CFDA 15th Anniversary Charm collection, Priscilla Presley fashion jewelry for QVC, Rock & Redemption, The Robert Baum Collection for Men, Jones New York Fine Jewelry Collection.
She is an active member of the Accessories Council and The New York Jewelers Group where she has served as their President, Vice President and Board Member. She is a graduate of GIA for Gemstones. She has traveled extensively and has formed partnerships in Asia, South America and Europe. She has a Bachelor of Arts in Communication and Marketing from Boston University.
Drawing from her vast experience Holly founded the consulting company, The Social Sparkle, in 2010. Specializing in the fine and fashion jewelry industry to serve client’s who want to expand, create and optimize their jewelry opportunities. Her services include product development, merchandising, market identification, sourcing and sales.